I could tell you how many people are injured on our roads each year, the debilitating injuries that people have to live with for the rest of their lives and the ripple effect of these events. But numbers, figures and statistics won't mean very much, they won't convince you that you need to be careful and mindful of the people that are around you and the damage that you might do.
Or I could show you this video
Or I could show you this video
And now tell me, how do you feel?
I know one of the families in the video, their son was in the year below me at school. He was killed by his drunk best mate when he was 18. This video causes an emotional reaction, it makes me nauseous and sad and angry. When we're trying to convince someone to get on side with a change campaign or to help us in a cause we can tell them the numbers or we can find out what will drive them to help.
This isn't about manipulating people, but about realising what drives people, what motivates people and to cut out the fluff, drop the BS and get authentic. Today I heard someone say that no one is opposed to change, they are opposed to the way that it is presented to them. When we want to get someone on side we have to find out what they want, to prepare them for what is going to happen and to allay their fears.
I can tell you the pros and cons of a project, but when you make a decision it will not be based on this.
We believe in logic, in making rational decisions and that feelings aren't part of business. But our humanity, our emotions and our desire to be connected and part of a community are far more powerful than a graph.
I know one of the families in the video, their son was in the year below me at school. He was killed by his drunk best mate when he was 18. This video causes an emotional reaction, it makes me nauseous and sad and angry. When we're trying to convince someone to get on side with a change campaign or to help us in a cause we can tell them the numbers or we can find out what will drive them to help.
This isn't about manipulating people, but about realising what drives people, what motivates people and to cut out the fluff, drop the BS and get authentic. Today I heard someone say that no one is opposed to change, they are opposed to the way that it is presented to them. When we want to get someone on side we have to find out what they want, to prepare them for what is going to happen and to allay their fears.
I can tell you the pros and cons of a project, but when you make a decision it will not be based on this.
We believe in logic, in making rational decisions and that feelings aren't part of business. But our humanity, our emotions and our desire to be connected and part of a community are far more powerful than a graph.
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